FOR IMMEDIATE RELEASE
Date: June 14, 2016
Contact: Canis Lupus, Leader of the Pack, 1-800–HOWLING, firstname.lastname@example.org
Lone Wolves Anonymous Hires Public Relations Firm
Jackson Hole/WY – Lone Wolves Anonymous (LWA) lashed out against the press and the public for besmirching its good name and inferring guilt by association.
For more than 40 years, lone wolves have received blame for committing random acts of violence starting with Sirhan Sirhan’s 1968 assassination of presidential candidate Robert Kennedy.
“We need to dispel the myth once and for all that lone wolves are to blame for so much carnage. We’ve had it up to here,” said Mr. Lupus pointing to his snowy white chest. “Not all lone and solitary folks are killers in sheep’s clothing.”
In response to these repeated false claims about its very nature, LWA hired the world famous public relations firm, Tooth & Nail, to burnish its falsely tarnished public image.
“We hired Tooth & Nail because they came highly recommended by the sharks who went from much feared to having their own hockey team and TV programs,” explained the pack leader excitedly.
Tooth & Nail immediately advised LWA to show the public their more fun loving and playful side. “They advocated we adapt a mantra of complete transparency. Therefore, we’ve opened up all of our activities to the general public,” announced Mr. Lupus “We’re anxious to show how everyone how we care for our young, scent mark and howl at the moon.”
Prior to hiring the PR firm, LWA tried a few less than successful image changing activities: hunting in pairs, which ended in acrimony; becoming gatherers which created packs of hangry wolves; and shifting the blame to other solitary animals, such as the Tasmanian devil, the grizzly bear and the Giant California sea cucumber.
“The bears refused to take the blame lying down,” said Mr. Lupus. “A Tasmanian devil delivered a lethal bite to a reporter seeking an interview. And the sea cucumbers let the fault wash right over their leathery skin.”
Lupus reminded the public that, “Lone wolves don’t kill people. People with guns kill people.”